Your Customers Don’t Mind Duplication

The magic repetition formula I discovered that creates a magnetic pull.

I used to think I shouldn’t repeat myself for fear of boring an audience.

Boy was I wrong about that!

> … Read More

How To Deal With Patients’ Skepticism as a Holistic Practitioner

Nurture your bedside manner with curiosity and unconditional empathy

A woman came to see me with a hundred symptoms. I’m not kidding.

On her first visit, while I did my usual intake process for complex cases, I saw a pattern form in my mind as she spoke, and I could see a couple of paths ahead for treatment options.

Then I blew it!

Read More

Creating a Suggestion That Sticks

What I learned about guidance through misunderstandings

Sitting in my clinic supervisor’s professional office, eager to find out what herbs and supplements he’d choose for my ‘student exhaustion syndrome’, I realized something that would become a guiding principle for how I approach practice.

I began experimenting with the question — how do I give a good suggestion? … Read More